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New Arrivals Fall 2021

New Arrivals Fall 2021

Our West Edmonton Mall Stylists

Show Day to Night at Blu's

Meet our lovely West Edmonton Mall stylists (left to right on the left or top picture): Suzan, Mihaela, Bonnie, Alexis, Erlinda and Diane*. We're sharing our favorite looks of the season. We've selected some glam evening looks and some easy day looks. We want you to be inspired to get dressed up again. Come meet us in store. Shopping with us is like shopping with your best friend: comfortable, safe, fun and honest.  

* Michelle K and Lexi M are missing from the photoshoot. We are also pleased to welcome Maryam, our talented tailor, to the WEM team.


✧ Staff Picks ✧

Diane's Casual Look

This season's hottest outerwear item is a "shacket", something that has the weight of a jacket but the cut of a shirt. We love this plaid Rails one on Diane.

Diane's Evening Style

This Veronica Beard lace blazer is the perfect combination of edgy and stylish. Pair with sleek Norma Kamali cargo pants and you've got a chic dinner look.

To make an appointment with Diane, please email diane.m@blus.com


Bonnie's Casual Look

This easy one button plaid Veronica Beard blazer is great for petite figures because of the bracelet length sleeves and shrunken "schoolboy" fit.

Bonnie's Evening Style

The lilac print on the sheer layer of this Hugo dress is an elegant way to do fall florals.

To make an appointment with Bonnie, please email bonnie@blus.com


Suzan's Casual Look

Ayrtight Dress – not available online, please see us in-store for this item

Suzan's pick is a fun colorblock Ayrtight dress with light horizontal ribbing, front pockets (we love a dress with pockets) and easy funnel neckline.

Suzan's Evening Style

Tilo Poppies Scarf – not available online, please see us in-store for this item

For evening, we have a versatile LBD by Norma Kamali with some colorful accessories.

To make an appointment with Suzan, please email suzan@blus.com


Mihaela's Casual Look

Mihaela does a houndstooth check shacket with coated denim.

Mihaela's Evening Style

The hottest color for fall is deep green and this is the perfect shade of it in the form of a Ted Baker cocktail dress.

To make an appointment with Mihaela, please email mihaela.c@blus.com


Alexis's Casual Look

Here's how to do a fashion girl's sweatershirt: give it a sharp shoulder, mutton sleeve inspiration and a high low waistband. Alexis pairs it with a vegan leather pleated skirt.

Alexis's Evening Style

Someday we'll have a holiday party . . . and this Norma Kamali sequin flared turtleneck dress is timeless.

To make an appointment with Alexis, please email Alexisvestby@blus.com


Erlinda's Casual Look

A super comfortable jersey jumpsuit can be worn over a pop of color base layer. Erlinda sports our favorite Norma Kamali one piece with kimono sleeves and pleated front detail.

Erlinda's Evening Style

You'll be as cuddly as a teddy bear in this Ted Baker faux fur cocoon coat. We love mixing the darker pink with a pale blush.

To make an appointment with Erlinda, please email erlinda@blus.com


Thank You for Shopping with Us!

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