Your gently used clothes, shoes and accessories can make a difference in another woman’s life. The Karma Project is your opportunity to declutter your wardrobe while supporting women in our community. Our goal is to have a huge haul of hope for the several agencies we support.
Give Back, Get Rewarded
How It Works
Donate a minimum of two pieces – clothing, shoes or accessories (of course, more is always welcome).
Drop off your donations at any Blu’s location. We encourage clothing be clean, freshly laundered or dry-cleaned.
Enjoy a $75 Blu’s gift card. Instantly valid toward any regular-priced purchase of $350 or more.*
*The Karma Project gift card is valid on regular-priced purchases of $350 or more. Not valid on trunk shows, special orders, or previous purchases. Limit one per customer. It cannot be combined with other offers. The gift card expires on Sunday, November 1st, 2026.
Where Your Donations Go
Dress for Success (Calgary)
Provides work-appropriate clothing and career support to help women achieve economic independence.
Making Changes (Calgary)
Supports women through life transition with clothing, skills, and resources for work and education.
Suit Yourself (Edmonton)
Helps women enter or re-enter the workforce with workplace-appropriate clothing.
The Impact
Every piece you donate helps another woman take a step toward independence, confidence, and a fresh start. Whether it’s a blazer for a job interview or a show that adds a touch of confidence, your contribution transforms lives.
Real Stories. Real Impact.
"Dress for Success was one of the most positive experiences I’ve had in a long time!"
– Gayle (Dress for Success Calgary)
“My self- esteem improved and I felt good about myself, in a way that I usually don’t”
– Sarah, Making Changes
“Thank you for helping me to get back on my feet. You took me in and gave me the confidence to look the best I could and helped me to get the job I wanted.”
– Carmen, Suit Yourself Client
Create Good Karma
Do good, feel good, look good!